Launching a Brand to Expand Horizons & Thriving Amid Challenges
Introduction Launching new brands and products is a challenging endeavor, requiring strategic vision, adaptability, and a deep understanding of market needs. In 2021, I championed the successful launch of Adaptive Rehab Clinic (ARC) for CHS Therapy - many identified CHS Therapy as "Adaptive Rehab" (our #1 brand), which is how you will see the parent organization named throughout this article. ARC became a groundbreaking brand that not only broadened our parent company's reach beyond Skilled Nursing Facilities (SNFs), but also helped navigate the turbulent landscape of diminishing profits during the pandemic. With a focus on the Assisted & Independent Living (AL/IL) sector, ARC revolutionized the delivery of physical, occupational, and speech therapy services, benefiting AL/IL operators, residents, and Adaptive Rehab alike. Let's explore the remarkable capabilities and achievements of ARC's launch, driven by the powerful #keepmoving initiative. For a concis...